Artisan farmers

Mechanization has also changed how livestock are raised, on behalf of an industry where all that counts is productivity and profit. Every year, in Canada alone, "millions of calves, pigs and chickens are born into and shut up inside meat factories, force-fed, and stuffed with growth hormones and antibiotics before being transported unthinkingly to slaughter." Epidemics are the direct result of these inhumane methods, leading to the unnecessary loss of thousands of animal lives. Mass production has turned meat, which used to be rare, into an everyday commodity, and the animal suffering its consumption leads to is a reality we prefer to keep far from our thoughts."

In the 1970s, Frédéric Back began denouncing the unacceptable waste, pollution and violence associated with intensive meat production, first with the Society to Overcome Pollution (STOP) and then with the Quebec Society for the Defence of Animals). In 1979, his film All Nothing called for a reconciliation between humans and the animal world. Eight years later, in 1987, his revulsion at the continued violence led him to imagine the tragic story of "Noé 2000" (Noah 2000) – an animated film project "too close to a sombre reality" that was never made. But Frédéric Back did not give up the struggle. He continued to fight, writing to newspapers, designing posters and illustrating books calling for the ethical treatment of domesticated species.